Pro category winner Kenny Chan – click to enlarge We’ve just attended the finale and winner announcement ceremony of the Asian Compact Sedan Design Challenge 2023 (ACSDC), co-organised by Perodua and the Malaysia Design Council. …
We’ve just attended the finale and winner announcement ceremony of the Asian Compact Sedan Design Challenge 2023 , co-organised by Perodua and the Malaysia Design Council. Asian Compact Sedan, Perodua, are you thinking Bezza? Yes, the next-generation Bezza was mentioned by Perodua VP Datuk Ahmad Suhaimi Hashim in his opening speech.
With that said, let’s look at the contest and the entries. The inaugural ACSDC drew 93 entries from seven countries including Indonesia, Japan, Philippines, Singapore, Iran and India. There were two categories – Student and Professional. Perodua’s chief designer While the name of the contest says ‘Compact Sedan’, many of the finalists came up with what appeared to be large sedans, and some were even coupes! While Zamuren agreed that the entries could have been more realistic, he liked some of the design ideas applied by the participants, such as the profile surfacing on Chan’s winning entry. By the way, P2 owns the rights to all the designs submitted.
Ahmad Suhaimi said that while a sedan is seen as a practical mode of transport in Malaysia, the bodystyle a status symbol elsewhere in Asia . “We want to bridge that gap as much as possible, equip this new car with the latest safety and connectivity features as well as within a price range that is typical of our products. This process will take a few years, but it is in the works,” he said.
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