Netflix has chosen Microsoft as its partner for a cheaper ad-supported subscription plan.
Netflix has chosen Microsoft as its partner for a cheaper ad-supported subscription plan, the companies announced Wednesday, as the streaming giant seeks to reverse a drop in subscribers after its shares have cratered about 70% since the start of the year.... [+]Microsoft will work with the streaming service on technology and sales, adding it chose Microsoft partly because the company offers strong privacy protections.
Peters said the ad-supported tier is still in the “very early days” with “much to work through,” though theNetflix shares rose 1.56% Wednesday afternoon.
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