Netflix Inc said on Wednesday it has selected Microsoft Corp as technology and sales partner for its planned ad-supported subscription plan.
Netflix Inc. chose Microsoft Corp. as its technology and sales partner for its advertising-supported subscription plan, a Microsoft executive shared in a blog post on Wednesday.the company announcedThis comes just months after the streaming giant raised monthly subscription prices in the U.S. for all plans in order for the service to "continue to offer a wide variety of quality entertainment options.
"Microsoft has the proven ability to support all our advertising needs as we together build a new ad-supported offering," Netflix's Chief Operating Officer Greg Peters said in the post. "More importantly, Microsoft offered the flexibility to innovate over time on both the technology and sales side, as well as strong privacy protections for our members.
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