(Reuters) - Meta Platforms on Monday said it will roll out a new tool called AI Studio that will allow users to create, share and design personalized AI chatbots.
Capturing an audience's attention in the digital era demands robust digital skills and a thorough understanding of user experience.
She explains that the most significant transformations lie in audience receptivity and consumption patterns, necessitating a complete paradigm shift for marketers and businesses to navigate the new environment effectively. In this context, capturing the audience’s attention requires strong digital skills and a deep understanding of user experience.Combined with the internet and personal computing, digital media has driven disruptive innovation across publishing, journalism, public relations, entertainment, education, commerce, and politics.
While digital media is used to build connections worldwide, strong critical thinking skills are essential to combat misinformation, noted Elillarasi. “The modules incorporate AI-driven content creation and data analysis, preparing students to become effective digital media strategists with critical skillsets,” she explained.
APU Education Higher Education Digital Media Communications AI Malaysia Digital Advertorial Starpicks.
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