Pascale Helyar-Moray is convinced a “crisis” is coming for many Aussies, but she’s come up with a genius way to stem the looming “tsunami”.
When Ms Helyar-Moray took maternity leave to have her three children, she knew she’d take a financial hit in the process.with co-founder Emily Hollingum – a rewards program that earns you cash as you shop and puts that cash directly into your super to boost it – to address that very problem.
Pascale Helyar-Moray, pictured with her three children, is helping Aussies take control of their money. Picture: SuppliedBut she said Super-Rewards could help “pre-empt a crisis later in life for many people”. “Those working part-time struggle at the best of times and they’re scraping as it is – super is the last thing on anyone’s mind.”
Ms Helyar-Moray explained that many retailers were keen to jump on board because Super-Rewards acted as an additional advertising platform for them. Super-Rewards launched in October 2019, and already around 150 household-name retailers such as Woolworths, BWS, The Iconic, PetBarn, Booktopia and Country Road have signed up, contributing an average of five per cent of a customer’s bill into their super.Thousands of users have also already earnt “collectively thousands of dollars into their super”, with some individuals already scoring $300.
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