MS Jewels, a wholly owned subsidiary of MS Gold Crafts Industries Sdn Bhd, started operating in 2019 and sells a range of gold and diamond jewellery online. theSun theSundaily SunBiz MSJewels business news malaysia
: Jewellery e-commerce platform MS Jewels Sdn Bhd aims to achieve RM10 million in sales revenue this year and plans to open a retail showroom by 2030, according to founder and managing director Eric Leong.
Leong pointed out that when the Covid-19 pandemic hit, gold was the main focus during the period as prices were at a historical high. During the movement control order , e-commerce was one of the essential sectors that could operate. MS Jewels’ web traffic spiked during that period and started to translate into sales.
“Our HQ will showcase finer jewellery collection, including Chinese wedding jewellery and fine diamond jewellery targeting the higher income group of consumers. We hope to diversify and expand to cater to more consumer markets. We will expand parallel in both channels, towards the mass market online channel, and also the niche market fine jewellery channel to maximise our sales revenue and profit,” he shared.
Leong said MS Jewels were among the first few which ventured into the online retail jewellery market, even earlier than well-known brands in the market, which he noted have started their own online stores now. “Customer satisfaction is very important for us too, hence why we opened up MS Jewels for walk-ins and we realised that even with the huge shift to online purchasing, there are still customers who prefer to purchase in-store. Not only being price competitive, but keeping our customers happy is also another way we aim to differ from the rest,” he opined.
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