Sony is reportedly planning to make a way for developers to put ads in PlayStation games, opening the door for a new way of F2P games.
says that three sources familiar with the plan have shared that Sony is working with ad tech partners to find a way to create in-game ads. The sources also said that Sony expects to launch the service before the end of 2022.that have been out for a while, as well as newer games. Based on the reports, it sounds like Sony is trying to encourage developers to create free-to-play games. With ads, it would open a new avenue of monetary value for the developers.
The sources say that Sony has been working on this plan to put ads in PlayStation games for at least 18 months, now. That means that it could have been in the works shortly after the launch of the PlayStation 5. One of the sources also toldthat it is being very strict about how it vets ad tech companies. This would allow it to rule out the collection of private information users don’t want to share.You could see ads in both PlayStation and Xbox games before the end of the year.
I talked about this a little in my previous coverage of Microsoft’s Xbox ad plans. Personally, I don’t think that putting ads in PlayStation games is a bad idea. As noted above, it opens a new source of profit for developers. For some developers, that extra avenue could be the difference between success and failure as a studio.
But, it also all comes down to how Sony places those ads in PlayStation games. Are we talking about ads that mimic those of mobile games? Immersion-breaking ads that pull the player from the game? Or, are we talking about ads that make sense within the context of the game that people are playing?that Sony plans to incorporate the ads through more immersive means. That means things like billboards, in sports stadiums, and possibly even ads that reward viewers for watching them.
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