PlayStation is reportedly planning to incorporate advertisements in select games.
✖ PlayStation is reportedly planning to feature advertisements in some select video games. The platform holder already has a history of ads in the gaming space, but this would be the most significant approach to date. Previously, PlayStation had a free game/social space called PlayStation Home. Within it, players could live a virtual life by owning a home, buying items, playing games, and so on. They'd also allow films to advertise via movie trailers, but it was more cohesive.
Following a report that Xbox is planning to launch ads in free-to-play games later this year, Business Insider has released an article stating PlayStation is planning the same thing. The idea is that free-to-play developers can monetize their games by featuring ads in-game through things like digital billboards, so it doesn't break immersion too much.
While there are a lot of similarities to Xbox's potential ad plan, there are some stark differences. Microsoft reportedly has no plans to allow these advertisers to collect data and also isn't planning to take a cut of the revenue for itself. Of course, nothing has been officially announced, so all of this is subject to change. The response from fans could also lead to these platform holders making changes or ditching the idea entirely, but it remains to be seen.
0commentsWould you mind advertisements in free-to-play games? Let us know in the comments below or hit me up on Twitter @Cade_Onder.
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