Though it may seem like a sheen of Swift is coating the city of Toronto, only some of the hoopla can really be counted as 'Taylor's Version.'
and listening to her music, but they won’t see her name or photo in any official capacity — instead, the event is both literally and figuratively adjacent to the pop star and her mega-popular Eras Tour.
“This is about fans enjoying themselves at our bracelet exchange, at our glam beauty bar — that are not associated with anything to do with the Eras Tour.” Other event features are more tangential, such as a “best friends chapel” where besties can “renew their friendship vows.”“Everything we wanted to do was about bringing people in to experience photo activations and entertainment and food and beverage that just kept people in a hangout space,” Goldstein said.For news impacting Canada and around the world, sign up for breaking news alerts delivered directly to you when they happen.
Daniel Tsai, a marketing professor at Toronto Metropolitan University with expertise in intellectual property law, said that can be risky.
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