TORONTO — When fans converge on a convention centre in downtown Toronto this week, they'll be talking about Taylor Swift and listening to her music, but they won't see her name or photo in any official capacity -- instead, the event is both literally
TORONTO — When fans converge on a convention centre in downtown Toronto this week, they'll be talking about Taylor Swift and listening to her music, but they won't see her name or photo in any official capacity -- instead, the event is both literally and figuratively adjacent to the pop star and her mega-popular Eras Tour.
"This is about fans enjoying themselves at our bracelet exchange, at our glam beauty bar -- that are not associated with anything to do with the Eras Tour." "Everything we wanted to do was about bringing people in to experience photo activations and entertainment and food and beverage that just kept people in a hangout space," Goldstein said.Goldstein said it's meant to serve as an indoor gathering place for ticketholders before the shows, a waiting area for parents whose kids are at the concerts and a hub for Swifties who didn't snag tickets.
"The hotel is themed after the Eras tour with Taylor Swift inspirations only," Lori Harito said in an email. "She's a very astute businesswoman," Tsai said of Swift, noting she holds dozens of trademarks related to her name.
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