KUALA LUMPUR: The Malaysia International Halal Showcase (Mihas) will extend beyond local borders with its debut overseas, known as Mihas@Dubai, to lev...
A view of the Taiwan halal food exhibition booth at the Malaysia International Halal Showcase being held at Mitec today.– BernamapicThe Malaysia International Halal Showcase will extend beyond local borders with its debut overseas, known as Mihas@Dubai, to leverage Dubai’s status as an entrepot city and a key hub for the Middle East and North Africa market for the import and distribution of Malaysian-made goods to regional countries.
He said domestic companies are invited to join through various Asean-related programmes in Malaysia and at the Osaka World Expo, which will take place over six months from April to October 2025, to explore a wide range of international business opportunities, particularly in Japan. “With Mihas having established itself as a strong brand, now is the ideal time to extend its presence beyond Kuala Lumpur.
“Mihas is also planning to expand its market penetration in Europe. With Matrade recently opening an office in Paris, it aims to tap into the broader European market to boost halal exports,” Reezal Merican said.
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