Microsoft is throwing some fuel behind Teams, its communication app, which has been duking it out with Slack over chat app dominance.
from analysts about what Microsoft considers an active user, but the tech giant argued its metrics were fair, saying that just because Teams is installed on a PC and automatically opens on start-up doesn't mean the person gets counted as a user.
Jared Spataro, the company's Corporate VP for Microsoft 365, said that even with 20 million people using Teams, it's "still on the front end of the adoption curve." "The campaign is designed to expand awareness and familiarity with Teams so more people can experience its ability to change the way they work," he said in an email.
Microsoft is a major global advertiser, spending $1.6 billion in global advertising in the fiscal year 2019, according to the company's annual report. The company declined to disclose any specifics about the spending on the Teams campaign.
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