Meta is testing a new payout model that will pay Facebook and Instagram creators based on how many views their Reels get.
On Tuesday, Meta announced that it would be changing how creators earn money from their content so that it would be based on the performance of their public Reels, not the earnings of ads on their Reels.
Therefore, creators who amass the highest number of views on Reels will earn the most. Other factors such as engagement metrics or the ad revenue generated from videos will not matter towards payouts. Meta began testing ads on Facebook Reels last year as a way for creators to earn money on their Reels.
All creators who are invited to participate in the program will automatically be added to the new payout model.on Instagram and Facebook, which offered monthly payouts to short-form creators who hit certain view counts and other metrics.
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