Instagram is launching a test that will pay a share of ad revenue from reels to a 'small group' of creators. Here's how it will work.
The company will also start testing a performance-based payout model that rewards video views.Meta will be expanding — and overhauling — some aspects of its ad-revenue-share model for reels.Meta's ad-rev-share program, called"Ads on Reels," has been testing onfor over a year already. On Facebook, some creators can earn money from either overlay ads or post-loop ads played on their reels.
Meta will be testing a new way to pay creators who have ads on their videos"based on the performance of their public reels, not the earnings of ads on their reels," according to aFacebook has historically paid longer-form video creators a split of ad revenue based on impressions an ad receives and CPM, which is the"amount of money advertisers paid for 1,000 ad impressions,".
Instagram will begin testing this new payment model for reels with a"small group" of US-based creators and advertisers, as part of expanding Ads on Reels to the platform. Instagram's test will remain invite-only for the time being. Meta will also begin testing this performance-based model on longer-form videos through its In-Stream Ads program.Cracking the code for monetizing reels and paying creators has been a years-long saga for Meta .
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