Meta unveiled an app to rival Twitter on Thursday, July 6, 2023, appearing to target users looking for an alternative to the social media platform owned — and frequently changed — by Elon Musk. CDNDigital
Called Threads, the new offering is billed as a text-based version of Meta’s photo-sharing app Instagram that the company says provides “a new, separate space for real-time updates and public conversations.”
Users will get a Twitter-like microblogging experience, according to screenshots provided to media, suggesting that Meta Platforms has been gearing up to directly challenge the platform after Musk’s tumultuous ownership has resulted in a series ofThere are buttons to like, repost or quote a “thread,” and counters showing the number of likes and replies that a post has received.
Posts are limited to 500 characters, which is more than Twitter’s 280-character threshold, and can include links, photos and videos up to five minutes long.Instagram users will be able to log in with their existing user names and follow the same accounts on the new app. New users will have to set up an Instagram account.
Twitter co-founder Jack Dorsey pointed it out in a snarky tweet saying, “All your Threads are belong to us” that included a screenshot of the disclosure. Musk replied “yeah.”Meta has informed Ireland’s Data Privacy Commission that it has no plans yet to launch Threads in the 27-nation bloc, commission spokesman Graham Doyle said. The Irish watchdog is Meta’s main privacy regulator for the EU because the company’s regional headquarters is based in Dublin.
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