Meta on Wednesday officially launched a new app called Threads, which is intended to offer a space for real-time conversations online.
Meta, the parent company of Facebook, revealed on Monday a new "conversation" app called Threads that appears to be a counterpart to Twitter.
The app appears to have many similarities to Twitter, from the layout to the product description. The listing, which first appeared earlier this week as a teaser, emphasizes its potential to build a following and connect with like-minded people. "Whatever it is you're interested in, you can follow and connect directly with your favorite creators and others who love the same things - or build a loyal following of your own to share your ideas, opinions and creativity with the world," it reads.
The new app joins a growing list of Twitter rivals and could pose the biggest threat to Twitter of the bunch, given Meta's vast resources and its massive audience. Since acquiring Twitter in October, Musk has turned the social media platform on its head, alienating advertisers and some of its highest-profile users. He is now looking for ways to return the platform to growth. Twitter announced Monday that users would soon need to pay for TweetDeck, a tool that allows people to organize and easily monitor the accounts they follow.
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