Meta Platforms plans to launch a Twitter-rivalling microblogging app called Threads, days after Twitter boss Elon Musk attracted criticism by announcing a temporary cap on how many posts users can read on the social media site.
Morning commute traffic streams past the Meta sign outside the headquarters of Facebook parent company Meta Platforms Inc in Mountain View, California, U.S. November 9, 2022. REUTERS/Peter DaSilva/File Photoplans to launch a Twitter-rivalling microblogging app called Threads, days after Twitter boss Elon Musk attracted criticism by announcing a temporary cap on how many posts users can read on the social media site.
Threads is expected to be released on Thursday and will allow users to retain followers from photo-sharing platform Instagram, and keep the same username, a listing on Apple'sThe rollout represents a direct challenge to Twitter, which has faced numerous controversies since Musk bought the company for $44 billion in 2022.on the app, limiting the number of tweets users could view per day, prompting outcry from many on the platform.
While alternative microblogging sites - such as Mastodon and Blue Sky - have seen an uptick in user numbers since Musk's acquisition, neither has been able to challenge Twitter. But Instagram already has hundreds of millions of registered users and has a history of introducing new features based on the success of other social media firms., or user posts that disappear after a fixed amount of time, in response to the rising popularity of Snapchat.has sought to challenge the rise of TikTok.
The launch of Threads represents a credible threat to Twitter under Musk, whose attempts to boost revenues and reshape the platform his own image have faced severe criticism.
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