Will Thread's Tweet a Thread feature threatens Twitter?
Threads is the biggest challenger yet to Elon Musk-owned Twitter, which has seen a series of potential competitors emerge but not yet replace one of social media’s most iconic companies, despite its epic struggles.Accounts were already active for celebrities such as Jennifer Lopez, Shakira and Hugh Jackman, as well as media outlets including The Washington Post, Reuters and The Economist.
Zuckerberg is widely understood to be taking advantage of Musk’s chaotic ownership of Twitter to push out the new product, which Meta hopes will become the go-to communication channel for celebrities, companies and politicians. Instagram chief Adam Mosseri told users that Threads was intended to build “an open and friendly platform for conversations”.Under Musk, Twitter has seen content moderation reduced to a minimum with glitches and rash decisions scaring away celebrities and major advertisers.
The company formerly known as Facebook is criticised mainly for its handling of personal data – the essential ingredient for targeted ads that help it rake in billions of dollars in profits every quarter.
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