Meta launches ‘Twitter Killer’ Threads app FMTNews FMTBusiness
NEW YORK: Meta’s Mark Zuckerberg is set to deliver a blow to Elon Musk on Wednesday night, as the tech billionaires’ rivalry goes live with the launch of Instagram’s much-anticipated Threads platform, a clone of Twitter.
“Investors can’t help but be a little excited about the prospect that Meta really has a ‘Twitter-Killer’ poised to launch on the app store,” said Danni Hewson, head of financial analysis at investment platform firm AJ Bell. The timing is opportune for Meta to deliver a blow, as months of Musk’s chaotic decision-making has roiled Twitter, said Matt Navarra, a social media consultant who has worked with Meta, Google and Pinterest.
The app also benefits from the failure of other would-be Twitter competitors to take advantage of the service’s stumbles. While a number of new and burgeoning competitors such as Mastodon, Post and T2 have tried to lure Twitter users away, all remain relatively small so far. The company later incorporated a short video tool directly into Instagram and more recently wound down its unit tasked with designing experimental apps as part of a cost-cutting drive.
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