Facebook parent company Meta is rolling out a suite of artificial intelligence-based tools for use by advertisers on their platforms.
"The aim here, again, is really to quickly test and learn and figure out which parts of these new capabilities are turning out to be most helpful for businesses to achieve their goals," said Hegeman.
The AI system is also expected to allow advertisers to automatically curate and edit messages to fit different viewing audiences. "Overall, the generative AI space is developing incredibly quickly right now, and it’s a very exciting time," said Hegeman. "Our unique opportunity is to integrate these features over time into our products."
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