Marvel's John Turitzin was trying to decide which character to base the first movie upon, and did a focus group with kids. We got Iron Man.
John Turitzin tells them,"We were trying to decide which character to base the first movie upon. We did a focus group with kids, and we described the characters to them, we showed them images of the characters, and we asked them what their thoughts were about the characters, and we took their opinions throughout the day."At the time, after the Marvel bankruptcy, ToyBiz employees and owners such as Arad and Perlmutter had been elevated to the decision-making positions on the board.
Of course, the film did rather well for Marvel in its own right."After Iron Man was released, we were stunned. At least we, in New York, were stunned by the success of the movie at the box office, and we said,"Wow, these movies are actually going to be popular; popular are on their own and can make money on their own." And how did toy sales do? Did they get a big bump?"We didn't. It's interesting, we didn't.
Ironically, even though Marvel was making the movies themselves now, they were licensing out the toy rights to other companies…
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