Back in July, The Wall Street Journal's podcast, The Journal, hosted by Kate Linebaugh and Ryan Knutson, ran a series of episodes by Ben Fritz looking at the rise of Marvel Studios from comic book publisher to film studio to Disney purchase and the executive and creator battles within. It made a few headlines, but […]\n
, a junior business executive at Sony, who wanted to make a Spider-Man movie."Our aspiration was just to achieve a fraction of the success that Batman had achieved." And Landau remembers first meeting Ike with his Sony boss, Bob Wynn, at Marvel in New York."Ike proceeded to push Bob's buttons the entire meal. Just was looking at ways to irritate him and to try to get a negotiation edge in advance of the negotiation.
And they almost lost that."I called Avi back and said,"They don't want to do the deal. They only want Spider-Man." His response was," you. You guys are idiots. We're not doing business with you." We did not talk for several months. I believe it was six months. We couldn't make the movie without them, and they couldn't make the movie without us, and that was the key to the negotiation.
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