The Ministry of Entrepreneur and Cooperatives Development launched the National Franchise Policy 2030 (DFN 2030) aiming to enhance Malaysia's franchise ecosystem and broaden market access domestically and internationally. The policy focuses on five key pillars: improving policies and governance, promoting franchising, enhancing franchise entrepreneurs' capacity, optimising financial assistance, and increasing market penetration.
: The Ministry of Entrepreneur and Cooperatives Development yesterday launched the National Franchise Policy 2030 , aiming to enhance Malaysia’s franchise ecosystem and broaden market access both domestically and internationally.
DFN 2030’s five key pillars are improving policies and governance, promoting franchising as the preferred business model, enhancing the capacity and capabilities of franchise entrepreneurs, optimising financial assistance access, as well as increasing market penetration both locally and globally. Ewon also expressed his confidence that the national franchise industry will continue to grow rapidly, positioning Malaysia as a leading franchise hub in the Asian region.
In conjunction with Malaysia’s ASEAN Chairmanship 2025, Ewon said KUSKOP, through PERNAS, emphasises ASEAN elements, including the participation of ASEAN countries as exhibitors, forum panelists and business matchmaking partners.
FRANCHISE POLICY ECONOMIC GROWTH ENTREPRENEURSHIP MALAYSIA INTERNATIONAL BUSINESS
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