Proton's CEO announces ambitious production goals for 2030 while facing calls from Malaysians to develop unique, homegrown cars.
Proton 's Chief Executive Officer, expressed confidence in the company's ability to achieve its target of producing 330,000 vehicles by 2030. He acknowledged the current production volume, around 150,000 units, and characterized it as the 'high school' phase. He stated that 2025 marks the end of this phase and the transition to a 'university' period with significant growth. Proton aims to increase production by approximately 31% compared to 2023, reaching 18 target export countries.
The CEO highlighted the success of Proton's Saga model, which accounted for nearly 61% of the company's exports in 2023. He emphasized the importance of having the right products for international markets and expressed belief in Proton's ability to succeed globally. However, the news sparked a range of reactions from Malaysians, with some expressing criticism regarding Proton's reliance on rebadged models from Geely and its perceived lack of originality. They urged Proton to develop its own in-house designs and create truly Malaysian cars that reflect the country's identity and culture. Some commentators suggested that Proton should focus on producing smaller, more affordable vehicles, similar to Perodua's offerings, and leverage its technical expertise in collaboration with Geely to achieve its production goals.
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