Lizzo's brand was built on empowerment and acceptance. Her accusers tell another story

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Lizzo's brand was built on empowerment and acceptance. Her accusers tell another story
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Lizzo is facing a lawsuit from former backup dancers that threatens to undo her hard-won image as a beacon of empowerment and self-acceptance.

The musical artist symbolized a crack in the ceiling that kept other shape-diverse artists from popular success. She signed lucrative branding deals, including for her own shapewear line Yitty, and partnered with Amazon on a reality show for plus-sized dancers, “Lizzo’s Watch Out for the Big Grrrls,” some of whom she cast into her live tour. Last year, “About Damn Time” topped the Billboard Hot 100, and Lizzo performed theThere were minor stumbles.

For Williams, who graduated from Sam Houston State University in Texas in 2020 and had gotten her start doing background work in a Megan Thee Stallion video and Nick Cannon’s “Wild ‘N Out,” being cast in “Watch Out for the Big Grrrls” was an instant leg up into a dance career. So fast, in fact, that Lizzo brought her onto her 2021 tour after just a few days of taping.“Being the artist that she is and her having the brand that she does, it was bigger than dance for me,” said Williams, 26.

The dancers further alleged that management treated Black members of the dance team differently than other members. Later that month, after Rodriguez quit the tour, the suit says that “Lizzo aggressively approached Ms. Rodriguez ... exclaiming, ‘You’re lucky. You’re so f— lucky!’ Ms. Rodriguez feared that Lizzo intended to hit her and would have done so if one of the other dancers had not intervened.”

She had leveraged her message of inclusivity and body positivity to become not just one of the music industry’s brightest stars, but a symbol of acceptance and aspiration, embraced by millions of fans who saw themselves in her unbridled self-love, self-empowerment and confidence. Her impact was sometimes deemed “the Lizzo effect” for its culture-shifting expansion of what stars could look like.

None of the brands that once touted their relationships with Lizzo have publicly addressed the singer or the claims against her.Amazon Studios declined to comment on Lizzo or about whether a second season of “Lizzo’s Watch Out for the Big Grrrls,” is underway. Singer said in a statement that Allison “lashed out against my client” over creative differences with producers and Lizzo.

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