Spending goes far beyond the concert tickets, to travel, clothing and much more.
Taylor Swift fans flock to U.S. Bank Stadium in Minneapolis for the first of two shows on her Eras Tour in June.
And then also they’re flying to new places. Maybe they don’t live in Dallas, but they flew in there, and then that means they’re buying a hotel room. They are doing some of the sideline parties. A lot of the hotels have different mixers, or the friendship bracelets. So it’s like a whole economy is being built around the concerts.We have another top performer, one with definite Texas ties: Beyoncé is bringing her Renaissance Tour to the U.S.
A lot of businesses in the cities that they go to are capitalizing on this trend. So in New York City, when Beyoncé was in town, a local cruise ship company did a Beyoncé-themed dance party night that people going to the concert went to learn the choreography – but also people who didn’t have tickets, just wanted to have a Beyoncé moment, and that was their moment. So those are the kind of ways that people are spending their money.
And he got professionally styled – so new clothes, but then also makeup. And he had just one of the best quotes ever: He said, “You know, Beyoncé got a lot of money out of me. At this point, I’m going to claim her as a dependent on my taxes.” So there’s that.
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