Ticketmaster learned “valuable lessons” when the Taylor Swift concert tickets sale last year was disrupted by record bot traffic, the parent company will tell a U.S. Senate committee on Tuesday. | Reuters
In November, Ticketmaster was deluged with more than 3.5 billion requests from fans, bots and scalpers that overwhelmed its website, and the company canceled a planned ticket sale to the general public for Swift’s “Eras” tour, her first in five years.
Ticketmaster said more than 2 million “presale” tickets were sold for Swift’s tour, a single-day record for an artist. “We also need to recognize how industrial scalpers breaking the law using bots and cyberattacks to try to unfairly gain tickets contributes to an awful consumer experience,” Berchtold said, calling on Congress to adopt reforms.
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