The LEGO Group launches a collection celebrating the Year of the Snake, featuring traditional Chinese lanterns, symbolic home decor, and interactive installations.
Subscribe to our FREE Newsletter, or Telegram and WhatsApp channels for the latest stories and updates. Danish toy maker The LEGO Group has unveiled its latest cultural crossover: a collection celebrating the Year of the Snake. The new releases represent the company’s most ambitious foray into Chinese festive merchandise.
At the heart of this collection is the 80116 LEGO Trotting Lantern, a playful interpretation of traditional Chinese lanterns that incorporates, for the first time, LEGO’s proprietary light brick technology. The LEGO light brick activates when you press down on the rotating top, adding a charming glow to your display. From Bricks to Blossoms Its companion piece, the 80117 LEGO Good Fortune, offers a meditation on Chinese symbolism through intricately designed fans and vases adorned with magpies and spring blossoms—a marked departure from the company’s typically more structured architectural sets. The set also includes a calligraphy pen paired with a scroll displaying the Chinese spring character. The collection extends beyond traditional building sets to include home décor pieces. The 40813 LEGO Lucky Cat, designed to bring prosperity and good fortune, joins a botanical collection featuring the 10342 Pretty Pink Flower Bouquet, 10343 Mini Orchid, and 10344 Lucky Bamboo sets, offering permanent alternatives to traditional festive flowers. Interactive Celebrations at 1 Utama The launch coincides with an elaborate installation at 1 Utama Shopping Centre, where from 10 January to 9 February, visitors will encounter a curious amalgamation of Eastern and Western play traditions. A six-meter-tall e-lantern serves as the centrepiece, while activities include building LEGO koi fish and collecting digital persimmons—a distinctly modern take on age-old Lunar New Year customs. Ágnes Molnár, Head of Marketing Singapore, Malaysia, Travel Retail APAC at The LEGO Group, said the Lunar New Year is a special time for families to come togethe
LEGO Year Of The Snake Chinese New Year Cultural Collection Home Decor
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