Hennessy partners with Shanghai-based designer Shuting Qiu to create a limited-edition Chinese New Year collection that celebrates the Year of the Snake with a unique blend of tradition and modernity.
Hennessy ’s latest Chinese New Year collection emerges as a masterclass in cultural fusion. The storied cognac house has partnered with Shanghai-based designer Shuting Qiu for a limited-edition series that celebrates the Year of the Snake with remarkable sophistication. The collection, aptly named ‘Reimagination,’ transforms Hennessy ’s iconic silhouettes into canvases for Qiu’s distinctive artistic vision.
Drawing from her Hangzhou heritage, where brocade-making has flourished for centuries, Qiu has created a series of designs that dance between tradition and modernity with remarkable grace. Ascending The Luxury Ladder: From VSOP To X.O The VSOP edition emerges as the collection’s most playful interpretation. Its surface comes alive with vibrant red floral motifs and unexpected Hawaiian-inspired elements, challenging conventional notions of Chinese New Year aesthetics. The accompanying reusable bag, adorned with similar motifs, speaks to a growing sustainability consciousness among luxury consumers. Moving up the premium ladder, the X.O edition presents a more complex narrative. Rich shades of red, gold, and blue interweave with traditional Chinese lozenge patterns, while an embossed snake design creates a tactile experience that elevates the bottle from mere vessel to objets d’art. The addition of a gold cork adds a final touch of luxury that collectors will appreciate. The Crown Jewel: Paradis Reimagined The Paradis edition stands as the collection’s pinnacle achievement. Its vibrant red canvas hosts an abstract serpentine form that seems to shift and move as light plays across its surface. Detailed with spring motifs, the leather collar adds a tactile sophistication that justifies its position at the top of the range. The bottles have quickly become coveted items among cognac enthusiasts and design aficionados alike
Hennessy Chinese New Year Shuting Qiu Luxury Design
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