Leaked Twitter docs show ad revenue down 59%, despite Musk's denials

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Leaked Twitter docs show ad revenue down 59%, despite Musk's denials
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An internal Twitter document reportedly shows ad revenue down 59%, casting doubt on Elon Musk's statement that 'almost all advertisers have come back'

Things might not be as rosy at Twitter as Elon Musk wants you to believe — and any possible mess is going to be the responsibility of the company's newThe platform's revenue from April 1 to the first week of May was $88 million, down 59% compared to the same time last year, according to. The same document outlined that Twitter routinely fell short of its weekly US sales projections, the Times reported.

The Times spoke to seven current and former Twitter employees who said they don't expect things to turn around soon. An internal document forecasted that revenue for each week in June will be down at least 56% compared to last year, the Times reported. The news come less than two months after the platform's owner and then-CEO Musk said that ad revenue was on the upswing following a dip when he took over.Linda Yaccarino appears to have begun her tenure as Twitter's new CEO on Monday. She'll face an uphill battle bringing back advertisers to the platform.

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