Twitter's ad revenue has dropped by 59% in the months since Elon Musk took over the company.
Elon Musk arrives at Red Bull Racing's garage before the 2023 Miami Formula One Grand Prix at the Miami International Autodrome in Miami Gardens, Florida, on May 6, 2023.to make Twitter the “most respected advertising platform,” has only owned Twitter for a little over half a year.
, the company’s advertising revenue between April and May was 59 percent lower than it was the previous year, at $88 million. The document also showed that the company is falling short of weekly sales projections in the U.S., by as much as 30 percent at times. For this month, the company is forecasting ad sales to be down by 56 percent each week compared to the same time in 2022.
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