'I'm a big believer in that there's this huge global issue, then there's a U.S. issue — I can't solve the big problem, but I can focus my efforts, my time, my energy and some of my money to a smaller microcosm and start there, make change there.'
Author:Ana ColónPublish date:Jun 25, 2020Earlier this month, Law Roach — the renowned image architect behind many iconic looks, worn by Zendaya, Céline Dion, Ariana Grande and more — posted on his Instagram about putting aside $25,000 to help rebuild small, Black-owned businesses that have been affected by ongoing protests against racial injustice and police brutality in the wake of the deaths of George Floyd, Breonna Taylor and other Black Americans.
That led him to partner with the Chicago-based organization Rebuild the Hood and officially launch the fLAWless Fundraiser on June 24. Its goal is to offer financial relief to small, Black-owned fashion and beauty businesses based in Chicago, "with a focus on those that did not have insurance or were denied coverage," according to its website.
"That first initial post three weeks ago was out of frustration and love. Right away, people were like, 'I want to support. Send me the link. How do I donate?' I was literally overwhelmed — I know I say that jokingly a lot, but the amount of support I got so quickly... It's so beautiful," he says. "To think that people believe in me enough to contribute to something I believe in is really beautiful.
"I've done really well to elevate a few brands, especially in 2019 — with Peter Do, Christopher Esber and a couple of other ones," he continues. "In hindsight, I wish I would've made a little bit more effort to make sure that I did that for Black designers."
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