The 10-minute music video, featuring Beyonce, made an impact in pop culture
music video, featuring Beyonce, hit YouTube. To say that it made an impact in pop culture would be an understatement.
Jonas Akerlund, the Swedish filmmaker who directed and co-wrote the music video, spoke to Variety 10 years after its release about its hectic two-day shoot, improvising lines with Beyonce and Gaga and if fans ever will get a sequel after the mysterious “to be continued” note at the end ofWe had a practice run onlike, a year earlier. So we kind of knew each other a little bit. I learned early on that Gaga is a very visual-driven type of artiste – she’s filled with ideas.
Not really, to be honest. It wasn’t really meant to be a series. I kind of like the idea of putting “to be continued” at the end , just to make it more exciting. And then that kind of became like, “Oh, wait a minute. Let’s continue.” And then we ended Telephone with “to be continued” as well. It’s kind of fun, and it would be cool to have a third one coming.part 2?
We were actually meant to shoot Beyonce’s performance part out in the desert, but then we lost daylight, so we improvised and put it in that little weird motel room. It was part of the location, where we were. We shot that whole part, like her speaking on the phone, all that stuff, in that motel room.. Do you have plans to work with her again as she releases new music?
She can do anything she puts her head to, and that’s what she’s doing now. Again, for me as a director, she’s a dream person to work with.
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