Exclusive interview with the new Kraft Heinz CEO Bernardo Hees: by chloesorvino
A longtime product and marketing guru from Anheuser-Busch InBev will move into the CEO spot at struggling Kraft Heinz, the company announced Monday. Miguel Patricio will become CEO starting July 1, taking over for Bernardo Hees, the longtime 3G Capital partner who has been Kraft Heinz's CEO for six years.
And while Patricio says he needs to “understand the numbers in detail” before making any early calls, he told Forbes that three brands he thinks have “huge potential” are Philadelphia, Heinz and Planter’s.
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