Bernardo Hees leaves at a critical time for Kraft Heinz, which is battling the slow-growing food industry and analysts questioning the business model.
Kraft Heinz CEO Bernardo Hees will step down on June 30, marking the embattled company's most significant executive shakeup since its formation four years ago.Hees will be replaced by Miguel Patricio, who worked for two decades at beer giant Anheuser-Busch InBev, including as chief marketing officer from 2012 through last year.
"I bring very different profile [than Hees]" said Patricio."My profile can help the future. It's not about liking what happened, it's about understanding the future. We need to lead, not follow." He would not comment on what mistakes he believes Kraft Heinz has made, and noted it was"very natural" for Hees to step down after six years on the job, two of which he spent leading Heinz.
But as Kraft Heinz's sales have stalled, analysts have wondered whether 3G cut too deeply and quickly, starving brands of investment needed for growth. They have questioned whether that approach works without deal-making to give the company needed fat to cut. Kraft Heinz has not done a major acquisition since its 2015 merger.
Patricio's prior roles at AB InBev include stints as president of Asia Pacific for four years and president of North America for two years. He also had positions at Philip Morris, Coca-Cola and Johnson & Johnson.
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