Juul has been on tenuous financial footing since U.S. regulators last year ordered its vaping products off the market, then suspended the ban pending the company’s appeal.
E-cigarette maker is awaiting FDA decision on whether its products can remain on U.S. marketJuul sparked a vaping craze when it launched, making it one of the most valuable startups in 2018. Five years later, its value has gone up in smoke. WSJ explains Juul’s collapse and what’s next for the e-cigarette company. Illustration: Nayon Cho
Juul Labs plans to lay off roughly 30% of its workforce, whittling the former e-cigarette juggernaut’s operations as it seeks to raise capital or sell the company.Continue reading your article with
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