Instagram adds video clips in challenge to TikTok

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Instagram adds video clips in challenge to TikTok
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Similar to TikTok, 'Reels' lets people create short videos set to music that can be shared. FMTNews

SAN FRANCISCO: Instagram on Wednesday added a new short-form video feature to the image-focused platform in a direct challenge to TikTok, which is in the crosshairs of US President Donald Trump.

“Reels invites you to create fun videos to share with your friends or anyone on Instagram,” the social media platform, based in California, said in a blog post. The president on Tuesday defended his demand for the US government receive a large share of any TikTok purchase price after his stance was slammed by critics who said it appears unconstitutional and akin to extortion.Reels puts an Instagram spin on the kind of playful video snippet sharing that has made TikTok a social media phenomenon.

The feature is launching in more than 50 countries including Australia, Brazil, Britain, France, Germany, India, Japan, and the US.

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