US star is launching her own beauty brand, Item Beauty, in collaboration with Madeby Collective. FMTNews Tiktok AddisonRae
NEW YORK: American TikTok star Addison Rae is making the jump from the video sharing platform to the beauty world.The company will officially release its six first makeup products on August 11, reports Women’s Wear Daily.
Video sharing platform TikTok, which already has a considerable impact on the music industry, may now turn the beauty industry upside down to become a new resource for beauty addicts. Item Beauty already has an Instagram presence , and its first posts starting in mid-July tout self-confidence and authenticity and reference “clean” formulations with shea butter, almond oil, jasmine and coconut oil, which are more often associated with skincare than makeup.
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