Iconic Worldwide Bhd's newly launched Iconic Marjorie Hotel in Bayan Lepas, Penang, aims to increase its occupancy rate from 20% to 60% by the end of this year and above 80% by next year. Strategically located to capitalize on Penang's growing MICE and bleisure travel markets, the hotel leverages its affiliation with Marriott International and its loyalty program, Marriott Bonvoy. The hotel's success is projected to be fueled by increased air connectivity, particularly direct flights from China and India, which align with the Visit Malaysia Year 2026 initiative.
Cheah says Iconic Marjorie Hotel aims to increase its occupancy rate from the current 20% to 60% by the end of this year and above 80% by next year.Iconic Worldwide Bhd’s newly launched Iconic Marjorie Hotel in Bayan Lepas, Penang , is strategically situated to capitalise on the state’s dynamic meetings, incentives, conferences and exhibitions sector, as well as the growing business and leisure, or bleisure, travel market.
Elaborating on the Asia-Pacific travel market and Malaysia’s position in terms of tourism and visitor arrivals, Cheah said the country is seeing steady progress, particularly in Penang, where new direct flights are being added almost every month, primarily from China and India.
“Over the past two years, the government has opened up visa policies for China and India, and we have seen a tremendous increase in tourist arrivals from these countries. However, competition is fierce, with neighbouring countries like Indonesia and Thailand implementing similar measures. Iconic Marjorie Hotel is situated next to Iconic Regency, a newly launched freehold serviced residence comprising 268 units developed by the Iconic Group. Both properties are strategically located in Sungai Nibong, a prime commercial district within Bayan Lepas.
By integrating energy-efficient features, utilising sustainable building materials and resources, and embracing design innovation, the hotel will establish a new standard for environmentally conscious hospitality in Penang. This will reflect the Iconic Group’s dedication to environmental, social, and governance principles and sustainable real estate development.
MICE Occupancy Rate Tourism Penang Marriott Bonvoy Air Connectivity
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