How the coronavirus pandemic delivery surge gave new life to Blue Apron
Reports of an Uber-Grubhub deal and big gains for Instacart in online grocery orders highlight how the coronavirus is quickly changing fortunes in on-demand delivery.
Monthly meal-kit sales doubled through mid-April, year-over-year, at roughly $100 million, during which Blue Apron shares rallied 400%. By the end of the fourth quarter 2019, the company had just over 350,000 customers — a 9% drop from the previous quarter. Blue Apron CEO Linda Findley Kozlowski acknowledged "strategic alternatives" the company has considered since she assumed the role of CEO in April 2019. But since then, the world has been rocked by Covid-19 and the economic repercussions.
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