Ariana grande's R.e.m. Beauty, fueled by its 'Wicked' makeup collaboration, was among the top 10 beauty brands on social media in October.
The brand, which Grande bought back from former parent company Forma Brands in 2023, took the number-two spot by brand vitality score in October, which is Traackr’s proprietary measurement of a brand’sreach and engagement. It was second only to Sephora, a mainstay on the ranking thanks to the retailer’s creator reach — Sephora garnered mentions from more than 7,000 creators in October, far outpacing the 1,530 creators average.
Rare Beauty stands out for another reason, too: it had more than 3,000 activated influencers during the month of October. Grande, too, contributed significantly to R.e.m.’s October growth, with the brand seeing 598 activated influencers during the period and an average reach of 2.5 million.
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