How entrepreneurs are persuading Americans to eat bug protein

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How entrepreneurs are persuading Americans to eat bug protein
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A new Barclays report predicts the edible bug industry could be worth $8 billion by 2030.

to sell 100% plant-based nuggets in more than 60 restaurants in the Charlotte, North Carolina, and Nashville markets. That limited rollout began on Jan. 29.

The United Nations' Food and Agriculture Organization has encouraged the consumption of insects since 2013, advocating for the inclusion of insects in a daily diet, as a sustainable and nutritious alternative to resource-intensive staples such as beef, poultry and fish.

Carlson said her company has found success in appealing to younger generations who love the idea that their pet food is more environmentally friendly. Anne Carlson, CEO of Jiminy's, says dogs love the taste of her company's cricket-based food and treats.Crickets emit fewer greenhouse gases and require exponentially less land because they're farmed in small, controlled environments, versus the large fields usually necessary for grazing cattle.

Edible bug advocates and entrepreneurs said they have long turned to entomophagy — the consumption of insects as food — for both humans and dogs because it just makes sense from a sustainability and nutritional standpoint.

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