HOKA One One launches its Bondi 9 shoe, celebrating a decade-long shift away from minimalist running footwear. The Bondi 9, featuring Supercritical EVA foam and a max cushion design, epitomizes HOKA's contrarian approach to the industry. The brand also reveals ambitious expansion plans in Malaysia, aiming to build a strong running community through retail experiences and organized running groups.
Subscribe to our FREE Newsletter, or Telegram and WhatsApp channels for the latest stories and updates.Today marks the global launch of HOKA’s Bondi 9, embodying how a contrarian bet on maximalist footwear has reshaped the running industry’s conventional wisdom.It’s a vindication of HOKA’s decade-long crusade against the industry’s former obsession with minimalist running shoes.
The latest iteration is, counterintuitively, 8% lighter than its predecessor despite boasting more volume, thanks to “Supercritical EVA foam” – a first for the Bondi series. Ty Chirathivat, CEO of Central Retail Corporation, outlines expansion plans: “We’re looking at three to four new stores over the next two years,” he told TRP.
Where to Find the Bondi 9 For now, the Bondi 9 sits in four Malaysian locations – KLCC, TRX, IOI City Mall, and Pavilion KL’s Parkson Elite – each shoe a living proof of how far the industry has evolved from the minimalist days of a decade ago.
MAXIMALIST FOOTWEAR BONDI 9 HOKA ONE ONE RUNNING INDUSTRY COMMUNITY BUILDING
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