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The coupon craze of a few years back offers a parallel to the no-questions-asked return policies of major retailers. last week’s column about a piece by personal finance columnist Darnell Mayberry.
I’ll put about 15,000 miles on my car this year. I drive a good bit on the Ohio Turnpike , Cleveland highways and local roads like Opportunity Corridor My experience is that at least 90 percent of the people on those roads exceed the speed limit, and those adhering to the posted speeds get harassed by those who don’t for slowing them down.
Not all that long ago, discount coupons were all the rage. Retailers and makers of goods flooded the marketplace with them, hoping to attract customers into their stores or bait consumers into trying their products. Newspapers like The Plain Dealer sold a lot of copies to people who wanted those coupons.
What the retailers did not see coming was exploitation. Groups formed to trade coupons like baseball cards. People wrote books, hosted internet swap sites and used other platforms to describe their strategies. They traded coupons they did not want for those they had a use for, with some saving extraordinary sums of cash. News organizations covered the coupon craze quite a bit, lionizing people who filled their home with items at low cost.
I also have to mention an odd element of a percentage of the notes I received last week. Some of those who condemned Darnell mentioned he is Black. That’s ridiculous. This issue has nothing to do with race. Darnell is a professional sports writer and father who writes a blog and column about personal finance and how he is trying to teach his daughter financial responsibility. His topic has nothing to do with race. It is about an issue affecting all races.
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