Here are the 10 buzziest commercials going into Super Bowl 2020
Two crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification.The Super Bowl is a big stage for advertisers, but some ads capture the audience's attention more than others.
Unruly gives brands an "EQ" score of 0 to 10 based on emotional reactions, brand recall, favorability, and purchase intent, with the US average being a 5. Here are the 10 ads, in alphabetical order by marketer, that consistently scored the highest across those metrics, as of January 30:Amazon's spot starring celebrity couple Ellen DeGeneres and Portia de Rossi imagines what life was like without an always-on assistant like Alexa and pokes fun at everything from fake news to machines storing your data.
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