Hennessy's Malaysian extravaganza, Hennessy Artistry 2024, redefines luxury revelry by blending music, lifestyle, and spirits culture. The 12-hour festival showcased South Korean rapper GRAY and regional talents, offering a pan-Asian cultural experience. Beyond music, attendees enjoyed curated activities like basketball and pickleball, sampled crafted cocktails, and witnessed the unveiling of Hennessy's X.O La Carafe, a modernist decanter.
Subscribe to our FREE Newsletter, or Telegram and WhatsApp channels for the latest stories and updates. In the industrial-chic confines of Sentul Depot, a former railway workshop turned cultural hub in Kuala Lumpur, Hennessy orchestrated what might be described as Malaysia ’s answer to California’s famous Coachella—albeit with a distinctly Malaysia n luxury twist and significantly more cognac.
The recent extravaganza, drawing over 3,500 attendees, marked a bold statement in the intersection of music, lifestyle, and spirits culture. The 12-hour festival, which seamlessly blended high-energy performances with curated experiences, featured South Korean rapper and record producer GRAY as its headline act—a clever nod to the growing influence of Korean culture. The supporting cast included a carefully selected roster of regional talents, from Malaysia’s Dato’ Maw to Singapore’s emerging artists Zadon and TINC, creating what one might call a pan-Asian cultural tapestry. A Multisensory Experience But perhaps the most intriguing aspect of the event wasn’t on any stage. Hennessy chose this moment to unveil their X.O La Carafe, a modernist take on their classic decanter. With its inside-out design and illuminated base, it’s less a bottle than a piece of functional art—a statement about luxury’s evolution. The festival’s attention to detail extended beyond music and spirits. Attendees found themselves navigating between NBA-inspired basketball courts and pickleball matches, while sampling crafted cocktails from Malaysia’s top mixologists. It was, as Laura Drozdowski Lot, Moët Hennessy’s Marketing Director for Malaysia and Singapore, noted, “a redefinition of high-energy revelry.” Hennessy Artistry 2024 was a defining moment in our journey to blend music, lifestyle, and culture into an unforgettable celebratio
Hennessy Artistry Malaysia Music Festival Luxury Korean Culture
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