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L-R: Rotimi Odusola, Corporate Relations Director, Guinness Nigeria Plc; Rasheedat Kareem, representing the Chairperson, Road Safety Officers’ Wives Association; Corps Commander Kehinde G.
In his keynote address, the Managing Director of Guinness Nigeria Plc, Girish Sharma, emphasized the campaign’s focus on empowering passengers to take an active role in promoting road safety by speaking up against dangerous driving behaviors. “Drinking and driving do not mix. At Guinness Nigeria, we remain dedicated to fostering a culture of responsible drinking through various initiatives, including our Smashed Project, which has educated over 36,000 students across 80 schools on the dangers of underage drinking and reckless behavior. Additionally, our DRINKIQ program has engaged more than 400 participants in collaboration with government agencies, supported by 50 dedicated Guinness Nigeria volunteers.
Hamzat stated, “The Ember months are characterized by heavy road traffic as Nigerians travel for family reunions, festivals, and ceremonies. Unfortunately, this period also sees increased congestion, reckless driving, and road crashes, leading to devastating loss of lives and properties. This campaign aims to address these challenges head-on by empowering road users to adopt safer practices and encouraging passengers to actively speak up against unsafe driving behaviours.
Collaborative efforts are essential to mitigate these impacts and foster safer road use,” Fekoya said.
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