Guinness Nigeria Plc, in partnership with the Federal Road Safety Corps (FRSC), has reaffirmed its commitment to road safety and responsible drinking through the 2024 edition of its annual Ember Months Campaign.
Guinness Nigeria Plc, in partnership with the Federal Road Safety Corps , has reaffirmed its commitment to road safety and responsible drinking through the 2024 edition of its annual Ember Months Campaign. Themed “Speak Up Against Dangerous Driving: Crashes Kill More Passengers than Drivers,” the initiative underscores the need for collective responsibility to ensure safer roads, particularly during the busy festive season.
, Lagos State Special Marshals, the National Drug Law Enforcement Agency , and the National Security and Civil Defence Corps , among others. In his keynote address, the Managing Director of Guinness Nigeria Plc, Girish Sharma, emphasized the campaign’s focus on empowering passengers to take an active role in promoting road safety by speaking up against dangerous driving behaviors.
, particularly the Lagos Sector Commander, for their leadership and commitment to road safety, highlighting the shared goal of building a culture of safety and urging all to remember: never drink and drive. Lagos Sector Commander, Corps Commander Kehinde G. Hamzat, highlighted the alarming consequences of road crashes, which claim countless lives and result in significant social and economic losses annually. Hamzat stated, 'The Ember months are characterized by heavy road traffic as Nigerians travel for family reunions, festivals, and ceremonies. Unfortunately, this period also sees increased congestion, reckless driving, and road crashes, leading to devastating loss of lives and properties.
remain steadfast in their efforts to advocate for responsible drinking and promote road safety. The 2024 Ember Months Campaign is a testament to their shared commitment to reducing road accidents and ensuring the safety of all Nigerians during one of the year’s busiest travel periods. Through this initiative, both organizations aim to drive meaningful change and foster a culture of safety on Nigerian roads.
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