Gucci launches Vault vintage site during Milan Fashion Week

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Gucci launches Vault vintage site during Milan Fashion Week
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Fashion houses trying to figure out how to reach new eyeballs after the long ordeal of the pandemic have centered around a singular idea: collaborations.

MILAN —

Michele said the project was born out of his life-long obsession with collecting fashion, including Gucci items before he ever joined the brand. Michele said the brand has a vast network of sources for vintage Gucci, which it has been tapping to rebuild its archive. The launch includes a white Jackie bag meticulously cared for by its previous owner that he wanted to keep for himself.Gucci has stepped away from the Milan Fashion Week calendar, finding its own rhythms. Its next show is Nov. 3 in Los Angeles, coinciding with the 10th LACMA Art — Film Gala, which Gucci is sponsoring.

The designers said the collection was a “reinterpretation of the aesthetic of the 2000s.” They paid tribute to Jennifer Lopez with a pair of J-Lo T-shirts. “I realized that it is so important to do something with your hands because you get a sort of satisfaction, and we need satisfaction,’’ Arbesser said.

“It was a great break. We took decisions that weren’t easy to do before,’’ said Philippe Camperio, Haeres Equita’s principal behind Borsalino’s relaunch.

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