With the Internet’s rapid growth from its early beginnings to its current ubiquity, it has truly transformed the way we live, work and communicate.
AMID the challenging media landscape, media communications agency GroupM Malaysia is striving to put the agency on a stronger footing.
We bring this vision to life by our “People-First and Tech” approach which brings together the best of human intelligence and artificial intelligence , left and right brains perfectly complementing each other. We have also partnered with many universities and colleges, and we run our internship programme and our media-masters programme with them.
Advance TV technology provides a one-stop linear TV, connected TV and streaming services and over-the-top planning and activation down to postcode level where even different messages can be served to different audiences. Built for a cookieless future, it combines first party data with privacy compliant third party data to create audience profiles and geo-based media plans.
Local advertisers and government as well as government-linked clients have been spending well and have been fuelling the growth of the media industry.
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